Our Principles

Our PRIDE Principles underpin all that we do. Our people are our highest priority and pivotal to our future success.

Through our commitment to our people, our customers, and our communities, we aim to create an environment in which people are proud to work.

 Our Principles to live by:


We develop lasting partnerships through collaboration and working to a common goal

Respect for people

We develop trust by being open, honest, and understanding others' views


We lead by example and act ethically and professionally

Delivering results

We deliver exceptional results through high performing teams

Energised by innovation

We encourage forward-thinking ideas and challenge the status quo